VIRGINIA BEACH -- The Junior Sports Association will hold tournaments in Virginia Beach for the next three years.
The first one - the 2014 JSA Central East Coast Showdown - will take place April 17-20 at the Virginia Beach Convention Center.
More than 1,200 youngsters on 60 teams will compete.
The Virginia Beach Convention & Visitors Bureau said the agreement is a big boost to the economy. The deal is expected to generate 1,000 room nights, officials said Thursday in making the announcement.
“We are thrilled to be hosting the Junior Sports Association in 2014 and we see potential for this event to grow exponentially in Virginia Beach over the contract period,” Sports Marketing Director Nancy Helman stated.
The City of Virginia Beach has been aggressively courting sporting event. Helman said one key emerging market is indoor convention center basketball.
The JSA organizes and promotes youth basketball. Teams compete in event competitions that lead to a national championship event.
Virginia Beach, meantime, continues efforts to attract major league sports to the resort city. On Monday night, the Virginia Beach Arena Citizen Communications Committee will hear from the two groups that have submitted proposals to build a sports and entertainment arena at the Oceanfront. One group is led by W.M. Jordan Company; the other by United States Management LLC.