NEWPORT NEWS -- The City of Newport News is considering making its laws regarding display signs a whole lot tougher to keep drivers eyes on the road.
The new restrictions include making the maximum height for freestanding signs 10 feet and for ground signs, it would change to 6 feet.
The new ordinance also proposes updating the sign code to clearly define electronic display signs and add a new section regulating their location, permitting requirements, size, brightness, message rotation and hours of operation.
Some drivers say although its a good way to advertise, it can also be distracting.
"They flash in front of my eyes so of course I'm going to see it," driver Deivan Washington said. "Some of them are hard on your vision. It's very bright even during the day."