Target Field is giving baseball fans total control over their own beers with a new self-serve beer machine.
Here's a picture of the Pour Your Own Beer station now set up at Minnesota's Target Field pic.twitter.com/fGDYgvFK8L— darren rovell (@darrenrovell) July 7, 2014
The machine, which is believed to be the first of its kind at ballparks, debuted on Sunday with a mix of Bud, Bud Light, Shock Top Lemon Shandy and Goose Island 312 Urban Pale Ale.
The new attraction will also be available to fans at the All-Star Game, according to the Minneapolis Star-Tribune.
To use the machines, according to the Associated Press, customers have to buy a card from a concession worker (who checks ID) and then can be used at the vending machine to tap 48 ounces every 15 minutes.
While this is a great idea in theory, it also poses a few dangers.
This sort of reminds us of the self-serve frozen yogurt stores that keep popping up around the country. It’s a great idea in theory: You choose your own toppings and don’t have to be make the quick decision of small, medium or large.
However, it’s also the greatest test of self control (though unlike frozen yogurt shops, 48 ounces is the limit).
Once you go to the line to put your ice cream on the scale and find out it weighs three pounds and you get a disapproving look from the frozen yogurt cashier you can’t put it back. Because once the beer or frozen yogurt is out of the machine, it is not socially acceptable to put it back in there.
Also beer in that large of amounts is potentially a lot more dangerous than too much frozen yogurt (though employees will be there to stop service if a customer appears too intoxicated, according to the Minnesota Star-Tribune).
Slurpees might be a better comparison for the self-serve machine though, meaning the second real danger will come in people trying to too creatively mix flavors — a Bud Light and Goose Island mix is just a curious customer’s pull of the lever away.
Finally there’s this point:
If self-checkout at the grocery store is any indication, the self-serve beer station at Target Field is going to be a cluster eff.— Brandon Gallawa (@meshuggadaddy) July 7, 2014
This might be the coolest beer invention since the beer fridge during the Olympics. Or this might be a disaster.