Va. Beach hires 2 sports marketers to attract amateur sporting events

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by Karen Hopkins, 13News Now

WVEC.com

Posted on July 9, 2013 at 3:24 PM

Updated Tuesday, Jul 9 at 6:01 PM

VIRGINIA BEACH--Virginia Beach has hired two new sports marketing sales managers in an effort to attract conventions and amateur sporting events to the Beach.

The managers, Dani Timm and Matthew Robinette, both have prior sports marketing experience and will travel the nation trying to attract business.

“Together, they will help their team “Bring it to the Beach” and position Virginia Beach as the ideal destination for sporting events,” according to the Convention & Visitors Bureau Sports Marketing Director Nancy Helman.

Timm graduated from the University of Iowa and spent more than eight years doing sports marketing for Round Rock, Texas. 

Robinette has been the Virginia Beach Sports Marketing Event Supervisor for the Convention & Visitors Bureau for the past six years.

According to Helman, the new managers will focus on attracting college and amateur sporting events to the city- not professional teams. Helman said they hope to lure events like NCAA games and lacrosse.

Helman said the city changed two vacant positions to create the new sports marketing manager jobs and hopes the shift will bring results.

Number of sports events booked by CVB for the 2012-13 fiscal year:

•    33 Sports Events
•    Approximately $46M in Direct Spending
•    87,337 Out of Town Attendees

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