City Council approves rezoning for Norfolk outlet mall


by 13News Now

Posted on August 26, 2014 at 4:44 AM

Updated Tuesday, Aug 26 at 11:40 PM

8/26 UPDATE: Tuesday night the Norfolk City Council approved rezoning the property to commercial.

8/26 UPDATE: A public hearing is set for 7 p.m. Tuesday on a rezoning application by Norfolk Premium Outlets to create the “Norfolk Premium Outlets Localized Alternative Sign Overlay” (NPO-LASO) District and for a change of zoning from Open Space Preservation and I-2/Light Industrial to C-3/Retail Center and Norfolk Premium Outlets Localized Alternative Sign Overlay districts on property located at 6282 Northampton Boulevard.

VIRGINIA BEACH -- The developer of a new outlet mall in Norfolk has withdrawn an ancillary rezoning request for a parking lot on property in Virginia Beach to move the project forward, according to a news release Friday.   

Simon Properties plans to redevelop about 40 acres of the closed Lake Wright Golf Course and create a 350,000 square foot Premium Outlet Center. The project includes a 10-acre public park and a mall with up to 90 designer and name-brand outlet stores.  It would have access from Northampton Blvd. and Miller Store Road.

Construction is expected to begin within the next six months and is expected to create 500 construction jobs along with 800 new full-time and part-time jobs when the center opens.

The city cites Institute of Transportation Engineers figures that estimate the outlet mall will generate 11,966 trips per day, with the greatest traffic impact in the afternoon with slightly more than 1,000 daily trips projected.  

To deal with the traffic, there would be a new intersection on Northampton Blvd. north of Wesleyan Drive that would serve as the primary acess point; a second intersection at Miller Store Road and optimizing the timing of traffic lights along Northampton Blvd., Military Highway and Robin Hood Road corridors.

Norfolk outlet mall plan moving forward
Adjacent to Norfolk Premium Outlets, Simon and Norfolk-based S. L. Nusbaum Realty Co. want to create a mixed-use project, tentatively named Burton Crossing, on about 28 acres of the golf course property located in Virginia Beach. Burton Crossing is proposed to be a 250,000 square foot mixed-use development featuring retail shops, restaurants, financial institutions, professional offices and hospitality.

The companies created a Web site,, with information on both projects as a way to get feedback before filing a rezoning application with the City of Virginia Beach.

Simon recently hosted a series of neighborhood meetings for local residents.

“We heard a lot of great ideas and some concerns,” said Scott Richardson, vice president of development for Simon. “We will revisit our concepts based on what we heard from the community.”

Miles Leon, president of S. L. Nusbaum Realty Co., stressed that point as well.