HAMPTON, VA -- A video produced by the Hampton Police Department to promote holiday safety in a fun way has gone more than viral - getting the attention of national TV networks.
"Please pick up the phone. If you think you need police. The number's 911. For emergencies," is what members of the Hampton Police Department sing in a music video that was created by Officer Leon Robertson.
It began circulating last week, with 13News Now doing a feature story about it.
And then, boom. ABC-TV called.
"Yeah, and looking back on it we actually had an executive producer follow us on Twitter yesterday," said Jason Price of the Hampton Police Department
Good Morning America called Price, who handles media relations for Hampton Police late Saturday night to set up an interview via Skype for early Sunday morning to talk all about the making of this special holiday video. It was just too short a notice, so Good Morning America Sunday just ran with it in a story all about holiday safety shopping tips.
"Oh, Jingle Bells - jingle bells - jingle all the way. It's no fun to get locked up and brought down to the jail. Jingle Bells - jingle bells - jingle all the way...," sang members of HPD.
Welcome to new world social media with a message of safety, and apparently the video is inspiring similar ideas around the country.
"Sure and if you get a press release it is a piece of paper it doesn't grab your attention. This video is an outstanding way to grab the public's attention and hopefully something they will remember when they are out shopping in our city," concluded Price.
"If you want to steal you better go think twice. Cause we'll know where you are with Santa as our eyes...,” sang HPD to the tune of Jingle Bells.